When was the last time you used your cell phone to make a call? Nowadays mobile devices are used for seemingly everything–texting, taking photos and shooting videos–but talking.
Horsham-based iMomentous is working to add applying for jobs as one of the regular things mobile phone users do with their devices.
“We’re doing everything else on our phones,” said Brad Goldoor, iMomentous VP of Channel Sales.
The company, which was founded in 2010 and employs a dozen in Horsham and about 30 in India, creates mobile platforms for companies to recruit prospective employees.
“We are the number one mobile recruitment company in the world,” said India native Hari Bayireddy, the company’s COO and co-founder. “Mobile is becoming the number one media.”
Bayireddy estimated that in five to 10 years, 1 trillion people would be using cell phone devices. As such, it only makes sense for mobile users to apply for jobs without resorting to a desktop computer.
Even looking for jobs is going to become passé, Bayireddy said.
“Search is going to be replaced,” Bayireddy said. “You don’t need to search jobs. Jobs will get to you.”
Building the platform
Recognizing the need to go mobile in terms of employee recruitment, Goldoor and Vice President of Sales Eric J. Offner II left their positions at Careerbuilder to help Bayireddy and his brother, Mahe, launch iMomentous.
In 2010 the fledgling business built mobile platforms for two companies. By 2011 that number had grown to about 70, and today, iMomentous has roughly 140 clients under its belt, including QVC, Hearst Corporation, Careerbuilder and Einstein Healthcare Network.
“It’s opening up a whole new paradigm shift,” Goldoor said.
Mobile technology has helped Einstein recruit hard-to-fill nursing positions, Goldoor said.
“It works with certain industries naturally,” said Jeff Vogel, iMomentous VP of Marketing. “We’re kind of creating the market.”
The downside of being an innovative company, according to Goldoor, is that iMomentous is, at times, “too far ahead” and has difficulty convincing companies to develop a fully mobile site.
On average, Goldoor said it costs between $20,000 and $50,000 to build a mobile platform. But, once companies clear that hurdle, the user experience is markedly improved, he said, adding that it takes “under five minutes to apply for a job.”
To date, “millions” of job applications have been submitted through mobile, Goldoor said. Since about 30 percent of Web traffic comes from mobile, he said those numbers will continue to grow.
Bringing the ‘unknown’ to the forefront
As iMomentous works to make job recruitment easier for its clients, efforts are underway to make iMomentous more of a household name.
The company recently won the “Best Unknown Business in America” contest on Facebook, which netted iMomentous a $10,000 cash prize, as well as a public relations campaign from Gregory FCA.
“I just saw it. Someone shared it on Facebook or something,” Offner said of the contest. “We didn’t think we’d get any recognition or anything.”
But, that is exactly what IMomentous received in being selected as the grand prize winner.
Greg Matusky, founder and president of Gregory FCA and one of the contest’s sponsors, said iMomentous’ “real understanding for technology” helped to win over the judges.
The company succeeded in “persuading a number of major brands to do business with them,” Matusky said. “That’s a very good sign for a relatively new company.”
More is in store for iMomentous. Hari Bayireddy said the company is kicking around ideas on patenting and trademarks.
Goldoor touted investments from Ben Franklin Technology Partners as a way for the company to continue its growth. And, as it expands, Goldoor said he anticipates more sales people, designers, developers and customer service representatives joining the iMomentous team.
Mobile is, after all, the future, according to the iMomentous core team.
“We live it,” Offner said. “We know the absolute difference between mobile and web.”