Plunge for Charity

It's a red, sticky money-maker.

American Heritage Credit Union's fundraising magic, in the form of 700 gallons of red gelatin, netted $25,000 for the Children’s Seashore House at the Children’s Hospital of Philadelphia.

Dubbed the Gelatin Olympics, the 19th annual event held recently featured more than 100 participants, including sliders who gathered pledges from sponsors, dressed up in their wildest costumes, and took the plunge into a pool full of 700 gallons of bright red gelatin. In addition to the ultimate gelatin slide, children of all ages participated in the gelatin eating contest, balloon toss contest and even a gelatin seek and find.  

American Heritage, which operates 25 branches throughout Montgomery, Bucks and Philadelphia counties - including a - has used its Gelatin Olympics to raise money for the Kids-N-Hope Foundationbenefits the Music Therapy Program for developmentally disabled children at the Children’s Seashore House of the Children's Hospital of Philadelphia. To date, more than $790,000 has been donated to the Children’s Seashore House.